How to read and understand your campaign stats?

In this article we will go through the basic definitions of the DTXplatform report system to better help you understand how to monetize your campaign performance:

1. 1.

   Ad Responses - Total amount of potential traffic available which qualifies to the campaign targeting.

2. 2.

   . Impressions - The total amount of users that actually saw your ad.

3. 3.

   3 Clicks - This parameter is only really valid for Push Notification. It represents the number of the users that actually clicked on your Push ad.

4. 4.

   Cost - The amount of funds which were spent on the campaign.

5. 5.

   CPC - The average bid the campaign bought the traffic.